Tourists are increasingly looking for information on the green aspects of their holiday’s choices. Catch a new and growing market … show what you do (not too much, be careful of green washing) and what they can do with you or around you during their stay.
- Use recycled paper for your leaflets. If you keep the date of your event separate from your poster for your event you can use the same poster next year!
- Use internet when you can instead of printing documentation
- Create a internet page where you link outdoor activities on your website, public transport, nature conservation organisation
- Promote local events, (live music in the local pub, walk with the National Trust …) and create a calendar
- Facilitate feedback, involve visitors in your policy and show them you are active
- Display your policy statement on your website
- Being accredited and use logo, Green Tourism Business Scheme (GTBS) or Sustainable Tourism Education Programme (STEP) or EU Charter partner
- Join special tour operator such as Green Traveller
- Have a look at “Keep it real” (visit England) it’s about how to communicate your green policy
- Visit better tourism from VisitEngland and create your green policy and visitor charter online
Visit England: Promotes tourism in England and offers several tools to help tourism businesses.
“Keep it real”: toolkit to download about green marketing
“Better Tourism”: online tools to create your green policy and visitor charter. Requires free register.
GTBS: Provides all the information you need to be accredited, case studies, the 150 criteria and the information pack (available on request on the GTBS website or CCGHT)