Tourists are increasingly looking for information on the green aspects of their holiday’s choices. Catch a new and growing market … show what you do (not too much, be careful of green washing) and what they can do with you or around you during their stay.

  • Use recycled paper for your leaflets. If you keep the date of your event separate from your poster for your event you can use the same poster next year!
  • Use internet when you can instead of printing documentation
  • Create a internet page where you link outdoor activities on your website, public transport, nature conservation organisation
  • Promote local events, (live music in the local pub, walk with the National Trust …) and create a calendar
  • Facilitate feedback, involve visitors in your policy and show them you are active
  • Display your policy statement on your website
  • Being accredited and use logo, Green Tourism Business Scheme (GTBS) or Sustainable Tourism Education Programme (STEP) or EU Charter partner
  • Join special tour operator such as Green Traveller
  • Have a look at “Keep it real” (visit England) it’s about how to communicate your green policy
  • Visit better tourism from VisitEngland and create your green policy and visitor charter online

Visit England: Promotes tourism in England and offers several tools to help tourism businesses.

“Keep it real”: toolkit to download about green marketing

Better Tourism”: online tools to create your green policy and visitor charter. Requires free register.

GTBS: Provides all the information you need to be accredited, case studies, the 150 criteria and the information pack (available on request on the GTBS website or CCGHT)