In this session attendees will learn the ingredients to a perfect brand story and learn how to develop their brand story in order to supercharge their marketing efforts. Trainer Tina Calder will take you through everything from figuring out your “why” to how to use your story to boost your business.

What You Will Learn:

• Why you need to know your why
• Figuring out your mission, vision and values
• The importance of a USP
• Why you need to know your features and benefits
• How to craft your brand story
• How the big companies use brand storytelling
• How to use storytelling to connect with your customers/audience
• How to tell your story through trending channels
• How to leverage your story to boost your business
• What is interactive storytelling
• And many more top tips the professionals use