Causeway Coast & Glens Heritage Trust and Ulster University presents “Everything You Need To Know About Social Media For Marketing Your Business” with trainer Tina Calder of Excalibur Press.

In this session attendees will learn what social media platforms are available and how to decide which ones will work for their business. Trainer Tina Calder will take you through everything from using social media marketing to raise awareness for your business and creating content to creating an effective strategy and plan to work from.

What you will learn:

• What social platforms you should be considering for your business and why
• What digital platforms you might not have thought of
• Why you need a social media strategy and plan and what you need to create that
• Why your website is a key part of your content strategy and what to do if you don’t have one
• The quickest way to create and develop content
• How to develop and operate a content calendar
• Where to get ideas for your content
• What tools you might need to create great content
• Reaching a bigger audience with the correct use of hashtag algorithms
• Generating sales/selling on social media and getting results
• Lots of top tips, tricks, techniques and secrets from behind the scenes at Excalibur Press